PSG x Jordan: How this collaboration changed the history of football jerseys?
There's a "before" and "after" September 2018. Before that date, football jerseys stayed in stadiums. Today, you see them at Fashion Week, in US rap videos, becoming the emblems of the Bloke Core trend.
The instigator of this cultural earthquake? Paris Saint-Germain and their audacious partnership with Jordan Brand.
At Pure Football Shirts, we've seen demand for these hybrid jerseys explode. A look back at a saga that transformed PSG into a global brand, and a focus on the must-have pieces for your wardrobe.
1. The 2018 Big Bang: When the "Jumpman" Replaced the Swoosh
It was unthinkable. To see Michael Jordan's logo (the Jumpman), a basketball icon, on a football jersey. Nike and PSG took the gamble for the Champions League.
The result? An immediate global sell-out. The black and white jersey from 2018 instantly became a cult object, worn by Justin Timberlake and Travis Scott. It was no longer just sport; it was "Hype."
2. Why Has the "Fourth" Jersey Become the Most Anticipated?
Since this collaboration, PSG generally releases 4 jerseys per year. And paradoxically, it's often the Fourth Jersey (the 4th kit, often released in January) that is most sought after by collectors.
Why? Because this is where designers let loose. "Elephant Print" motifs (like on Jordan 3 shoes), neon colors, or deep black... It's the ultimate "Streetwear" jersey.
3. Iconic Models from the Jordan Era
At Pure Football Shirts, we hunt for these historical pieces daily. Our stock changes weekly, but here are 3 examples of gems you can regularly find in our arrivals.
A. The "Black Tricolore" (2019-2020 Season)
This is French elegance. A deep black jersey, illuminated by the central tricolor flag. A piece worn by a galactic team (Neymar, Mbappé, Verratti, Icardi) that reached the Champions League final.
B. The "White Chicago" (2021-2022 Season)
Inspired by the Chicago Bulls basketball jerseys, this white model with red trim is a design marvel. This was the year Messi arrived. Owning this jersey with Neymar or Mbappé printed on it means owning a piece of history.
C. The Current Gem: The "Elephant Print"
The latest addition to the collaboration, this model is one of the most technical with its iconic "elephant skin" motif. We regularly get new stock of these.
D. The "Blue Jordan" (2024-2025 Season)
Latest evolution: the return to blue, but with a futuristic touch. This Pro Dri-Fit ADV model stands out with its "Wings" pattern on the back and its ultra-technical cut.
4. Investment: Should You Buy PSG x Jordan?
Absolutely. Unlike classic "Home" jerseys which are produced in astronomical quantities, Jordan collections are often more limited editions.
Once the season ends, they become impossible to find in official stores. Their value tends to climb, especially for models with prints of star players who have left the club (as we explain in our article on Neymar and Mbappé jerseys).
Want to complete your collection? Discover our full stock of Parisian jerseys, from the classic Hechter to the latest Jordan collaborations.
